The Power of Networks
“Network effects are known to be present in all industries. . . . [They] proliferate in the business world.” —Albert-László Barabási, Linked: The New Science of Networks
1. everything is made of networks
New science reveals that everything—from the global economy to the tiniest cell—is made of networks.
2. networks aren't random
Networks follow predictable mathematical formulas and share certain fundamental properties, like the ability to spread ideas and behaviors quickly.
3. harness network effects to spread real health
Your company is made of networks. At least one includes people who already value and cultivate their health.
If you find this informal network that already exists and give it effective tools and attractive ideas, it will grow. That’s what networks do.